KUALA LUMPUR: Malaysian low-cost airline, AirAsia has come on board as the Official Airline Partner for the World Electronic Sports Games (WESG) in Asean countries.
The WESG is an international esports championship organised by Alisports, the sports branch of Alibaba Group.
According to AirAsia in a statement today, the sponsorship deal with Agri Mind Sdn Bhd, which includes flights, media value and a cash prize is in line with the airline's commitment to support the region's top talents and reaffirms its effort in digital initiatives including esports.
“In terms of esports enthusiasts, Asean is one of the fastest growing regions in the world with 9.3 million fans, a number expected to grow 36.1 per cent every year through to 2019. As an innovative digital company, we are thrilled to be the title sponsor and to contribute to esports by supporting Asean's top professional esports athletes to compete at the global tournament.
“We also believe this sponsorship will put us at the forefront of the expansion of esports across Asean,” said AirAsia Group Berhad executive chairman and AirAsia X Group CEO Datuk Kamarudin Meranun.
As the title sponsor, AirAsia's brand will be integrated across WESG Asean's digital platforms and tournaments.
In addition, the airline will have the opportunity to offer various ancillary products and services at the event including the online store and ticketing agent, among others.
The WESG Asean online registration in each country is opened from June 1 to July 31.
These 10 countries will run its own online tournaments followed by national finals (LAN) from Aug 1 to Sept 30.
The Asean Regional Grand Finals will be held in November 2018 and the International Grand Finals will be held in March next year.
Participants may register at sea.wesg.com/registration. — Bernama