STARBUCKS recently partnered with Malaysian actress and entrepreneur Neelofa in spreading the message of kindness and making the world a better place.
Dubbed “MY Cups of Kindness” campaign, the coffee company donated RM0.50 from each one of its Summer Frappuccinos — Starbucks Apricot and Peach Yogurt Frappuccino and Starbucks Ruby Red Grape Blended Juice Drink – sold throughout all its Starbucks stores in Malaysia on Aug 1. The monies collected will go towards a charity of Neelofa's choice.
On Aug 1, Neelofa spent the afternoon at the Starbucks Reserve Store at Four Seasons Place, serving her favourite Starbucks beverages. Customers had more than they bargained for as the beauty with a heart wrote personalised messages of kindness for each of the cups.
“I appreciate that Starbucks Malaysia has provided a platform for me to continue to serve the society and also to gather everyone to join together to spread the goodness through the campaign. When they first suggested the MY Cups of Kindness concept and told me I could choose a charity of my choice, I thought this was an opportunity to turn this collaboration into something so much more impactful, as I always believe in being kind first, before being anything else,” said Neelofa.
Berjaya Food Berhad and managing director of Starbucks Malaysia & Brunei Sydney Quays couldn't have been more delighted on the collaboration. “We were thrilled to learn that Neelofa is a fan of our Starbucks beverages. Knowing that she has been actively participating in many CSR activities over the course of her career, we felt that this was a good opportunity for us to provide a platform for her to not only raise money for a cause that she cares about, but also to spread the message of kindness, and support initiatives that make the world a better place. After all, at the core of Starbucks is our mission to inspire and nurture the human spirit – one person, one cup, and one neighbourhood at a time,” he said.
Find out more on how the MY Cups of Kindness Campaign first took off at www.starbucks.com.my